BLACKBIRD.AI | Artificial Intelligence / Machine Learning

Strategy, Vision, and Roadmap for Blackbird AI

• Spearheaded the product vision and strategy for an AI/ML product, collaborating with a cross-functional team to rebuild customer trust and mitigate the risk of churn.

• Developed a comprehensive product roadmap, prioritizing key initiatives to increase revenue and enable the launch of a new generative AI product.

• Conducted continuous discovery user research, implementing ideal customer personas and leveraging insights to de-risk and prioritize new features and key investments.

• Established user-centric practices and shared valuable insights with stakeholders to inform product decisions and align with customer needs.

• Fostered effective cross-functional collaboration by developing best practices for working with marketing, sales, engineering, design, and customer success teams.

Skills Used: Product Strategy, Roadmapping, Backlog Prioritization, Artificial Intelligence (AI), Team Leadership

BLACKBIRD.AI | Artifical Intelligence / Machine Learning

Data Pipeline Improvements at Blackbird AI

• Implemented a series of enhancements to optimize Blackbird AI's data pipeline, improving overall performance, reliability, and scalability.

• Developed and integrated a robust alert system to proactively identify and notify the team of any potential issues or anomalies in the data pipeline.

• Designed and implemented automated diagnostic tools to continuously monitor the health of the data pipeline, enabling quick identification and resolution of problems.

• Conducted thorough stress tests to assess the data pipeline's performance under various load scenarios and identify bottlenecks or limitations.

• Collaborated with the engineering team to develop and execute strategies for improving the data pipeline's scalability, ensuring it could handle increasing data volumes and user demands.

Skills Used: Roadmapping, Backlog Prioritization, QA (Quality Assurance), Artificial Intelligence (AI), Data Analysis, Product Strategy

BLACKBIRD.AI | Artificial Intelligence / Machine Learning

Self-Serve B2B Data Connector Implementation

• Achieved a significant impact on the business, with the self-serve data connector contributing to a $480,000 increase in ARR by reducing the dependency on the customer success team for onboarding.

• Led a cross-functional team in developing and implementing a new self-serve data connector feature, enabling customers to independently connect to third-party data tools and ingest data for processing through Blackbird AI's algorithms.

• Conducted thorough market research and competitor analysis to validate the demand for self-serve capabilities and identify opportunities for differentiation.

• Defined clear success metrics and KPIs to measure the impact of the self-serve data connector on customer adoption, satisfaction, and revenue growth.

• Developed comprehensive documentation, tutorials, and support resources to enable customers to easily adopt and utilize the self-serve data connector.

Skills Used: Artificial Intelligence (AI), Roadmapping, QA (Quality Assurance), Team Leadership, Agile, User Research, Product Strategy, Backlog Prioritization, Mentoring, Stakeholder Management, Market Research

Priceline | Travel

SMS Channel Strategy and Implementation at Priceline

• Achieved significant business impact, with the SMS channel contributing to a $1M increase in revenue with MVP test group, and a reduction of at least $300,000 per year in customer service costs.

• Developed and launched a new SMS channel strategy to drive revenue growth and improve customer engagement for Priceline.

• Conducted market research and competitor analysis to identify opportunities for differentiation in the travel industry's communication landscape.

• Collaborated with cross-functional teams, including marketing, customer success, and engineering, to define the SMS channel's objectives, target audience, and key performance indicators.

• Integrated the SMS channel with Priceline's existing customer communication and support infrastructure.

• Utilized the SMS channel for cross-selling initiatives, promoting complementary travel products and services to customers based on their recent travel purchases

Skills Used: Product Strategy, Roadmapping, Design Thinking, Market Research, Agile, Design Sprint, User Research, Prototyping

Priceline | Travel, E-Commerce

Travel E-commerce Conversion and Revenue Boost

• Spearheaded conversion lift initiatives in the Rental Car e-commerce flow via A/B testing and experimentation strategy, driving a 5% increase in revenue per rental car booking.

• Collaborated with a cross-functional team to execute experiments, with some tests creating more than 200 net incremental bookers per day.

• Conducted user research and market analysis to identify high-impact opportunities for improving the booking experience.

• Facilitated quarterly design thinking workshops to foster innovation and align the team around user-centric solutions.

• Analyzed experiment results and user data to inform decisions, iterating on features and prioritizing the product roadmap based on metrics.

• Implemented data-driven optimizations that significantly increased net incremental bookers and revenue.

• Continuously monitored and reported on key metrics, providing actionable insights to leadership and stakeholders.

5% Revenue increase for rental car products | 200+ Net incremental bookers per day for multiple conversion optimization experiments

Skills Used: User Research, Prototyping, Product Strategy, Backlog Prioritization, Design Thinking, Market Research, Stakeholder Management, QA (Quality Assurance), Wireframing, Design Sprint

Dispatch | Blockchain/Web3 Marketing

Web3 Marketing Communications Tool

• Pivoted product strategy to create a web3 marketing tool, enabling one-to-many messaging directly to users' wallets.

• Acquired 13,000+ users and secured first paid customer through an innovative go-to-market strategy, executed via a trivia game, validating early problem-market fit.

• Conducted user research to identify pain points and opportunities in the nascent web3 communication landscape.

• Designed and launched a unique go-to-market strategy, leveraging a trivia game to drive user acquisition and engagement.

• Built robust security measures into the trivia game to prevent cheating attempts and mitigate an active attack.

• Demonstrated strong product sense, customer understanding, and adaptability in an emerging technology landscape.

• Continuously iterated based on user feedback and data-driven insights, optimizing engagement and conversion.

13,000 New users onboarded | 1st Paid customer

Skills Used: Roadmapping, Backlog Prioritization, GTM, Product Strategy, Design Thinking, NFT, Team Leadership, Blockchain